How to Explain your Business in One Sentence

You have seven seconds to captivate someone during an introduction, how are you going to spend them? In this episode, Laura dives into the complexities of the elevator pitch and how you can maximize your impact by breaking it down into three simple parts. Listen in as Laura shares how Donald Miller of StoryBrand helped her find a new way to share her pitch and how his advice can help you too. Laura explores why having the right “bait” is critical for making an impression, how she got “out of the weeds” when it came to sharing what she actually does for her clients and the real problem with ad-libbing your pitch with new people.   Here are a few things you’ll learn during this conversation: The three parts of a captivating elevator pitch The three words you want anyone to say after hearing your pitch (spoiler: it’s not I Love You) Why you should avoid jargon at all costs How ad-libbing causes you to lose impact   Are you looking for feedback on your elevator pitch? Email us at [email protected] with your one-liner and we’ll reply with helpful tips and advice.   You can learn more about Donald Miller in the following ways: Website: www.storybrand.com Book: “Building a Story Brand”   To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.   You can connect with Laura in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA Facebook: Vocal Impact Productions Twitter: @Laura Sicola  Twitch: https://www.twitch.tv/vocalimpactproductions Instagram: @VocalImpactProductionsSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.