15 - How to and Why You Need to Split the Funnel

Sidney Waterfall (VP of Demand Gen), Ashley Lewin (Director of Demand Gen), and Tory Kindlick (Director of Demand Gen) hosted an episode dedicated solely to splitting the funnel - a hot topic amongst marketers and our community on LinkedIn. They broke down what it means to split the funnel, why you should, and how you can put it into practice at your company. This topic applies heavily to the shift from lead gen to demand gen and will empower you to make strategic recommendations and decisions at your organization using the data it will provide you.