S2 E11 - Breaking into SaaS Marketing

Tory Kindlick (VP of Demand Gen) and Matt Sciannella (Director of Demand Gen) talk about breaking into SaaS marketing on today's episode of Stacking Growth. They share tips for anyone looking to get into this space in additional to dropping insights for those already in SaaS marketing. Hot take: you don’t need to have extensive experience in SaaS to be an effective SaaS marketer. However, Tory and Matt walk through differences between SaaS marketing and marketing in other types of companies, as well as which traditional marketing principles span across industries.