S2 E20 - Should Brand and Demand Be One Team?
Stacking Growth | The B2B Go-to-Market Podcast - Podcast autorstwa Refine Labs
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Today's episode consists of a recording from last week's Stacking Growth LIVE event, where Cassidy Shield, Tory Kindlick and Darren Perucci talked through whether or not brand and demand should be on the same team. They talked through definitions, org structure, roles and responsibilities, the nuances between brand marketing and demand marketing, and the similarities between the two.
