S2 E27 - How To Test Messaging and Positioning To Increase Website Conversions
Stacking Growth | The B2B Go-to-Market Podcast - Podcast autorstwa Refine Labs
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This is the first episode in a new series we are calling "Lab Experiments", where we talk to client-facing members of our team about the tests that they are currently running and the results that they are getting. In this episode, Tory Kindlick is talking with Ashley Lewin about a test she ran around messaging and positioning and how it led to a 40% increase in conversion rates.
