How ABM is Misunderstood
ABM Done Right - A Personal ABM Podcast - Podcast autorstwa Kristina Jaramillo and Eric Gruber
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Send us a Text Message.In a recent LinkedIn discussion, Mark Stouse (CEO of Proof Analytics) mentioned that there is a near-total misunderstanding about the purpose and focus of a great ABM effort. In this podcast, Kristina Jaramillo and Mark discuss:1. How ABM is not synonymous with ABM tech like 6sense, Demandbase, and Terminus. You'll see that Mark describes ABM as an approach to reaching out to specific stakeholders within very specific, identified accounts and helping them understa...
