Interview with IBM's Digital Marketing Practice Leader on Increasing Your Sales Team's Relevance

Within this Stop the Sales Drop podcast episode, Pamela Lapeyrolerie (IBM's Digital Marketing Practice Leader) shares:New perspectives on how sales teams need to become a customer-centric professional in a new world of digital and social engagement. How buyers want to have relationships with people (not companies) Why it's so important that marketing and sales enablement teams focus on giving their sales teams personal branding on platforms like LinkedIn. How sales teams can articulate their relevant business story on LinkedIn to attract targeted audiences and earn their trustPlease listen to this podcast and then register for our upcoming 3-day (live and on-demand) virtual LinkedIn training to get even more insights. Pamela will be participating on a Setting up Sales and Marketing for Success on LinkedIn and a Personal Branding panel:http://stopthesalesdrop.com/linkedintraining