The State of ABM in Cybersecurity and Other Undifferentiated IT Markets
ABM Done Right - A Personal ABM Podcast - Podcast autorstwa Kristina Jaramillo and Eric Gruber
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Send us a Text Message.Account-based marketing and selling became a must for cybersecurity firms and others looking to drive higher-value deals in an undifferentiated, crowded market. In fact, 92% of B2B marketers have some kind of ABM strategy or program in place as companies dove into ABM tech and other platforms that promised a path to greater growth with more focus and partnership with sales leaders. However, ITSMA, Tech Target and others report that only 17% have a mature program and 69%...
