The Strategies of Verzuz & The Power of Music in Quarantine

In this episode, we discuss how Verzuz has taken over as such a strategic and powerful brand that has us all feeling good during quarantine. Giving us hella nostalgic vibes with different genres of music created, produced, sang, and rapped by black people, the founders Timbaland & Swizz Beats has created a movement that will last beyond the current pandemic. Analyzing their partnership, the viewership in numbers, and the marketing strategies, there are clear signs that Verzuz is here to stay and is changing the ways we consume music during the current times.