Traci VS Taraji: The Strategies of the Hair Care Brands

As the natural hair movement continues, Traci Ellis Ross & Taraji P. Henson have jumped into the beauty industry and have added hair care lines to their brands. Looking at how this aligns with both of them as stars who have experimented, switched up, and cut off their hair, its only fitting that we analyze the brands' specific strategies to get the consumer to buy-in. While their platform arguably takes over half the battle when it comes to selling, both have similarities and differences when it comes to their marketing and PR for the brands. In this episode, we take at how they built their personal brands that align with hair, and the stories behind the creations of the products.