Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R

Amber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R. She's a PhD and has taught advertising. In this episode we discuss a question that's been on her mind recently: "Is niche marketing making it harder to reach ppl?" You can find Amber here: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠