Research - But Not As You Know It - Ashley Lapin, Kaitlin Moon

How do you conduct useful research? Simple question, right? At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives trying to answer this question.  With COVID-19 throwing everything up in the air and forcing even more research to happen through screens, we decided to discuss practical ways to conduct research in a pandemic but also not in a pandemic. We discuss: - Helping clients work out what research to do - Pricing research - Quantifying qualitative research - Creative testing and is there really a point? - Working out which outputs would be useful  You can find Current Forward here: http://www.currentfwd.com ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com