The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB

Nick Hirst is Executive Strategy Director at adam&eveDDB in London. He's twenty years into his planning career. He's been at adam&eveDDB for eight years and spent some of them as Head of Planning. That's after being a Head of Planning at Dare and working at Lowe and Grey. In this episode of Sweathead, we discuss the messy reality of doing account planning. You can find Nick here: https://twitter.com/nickhirst  ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5