What I Wish I Knew About Brand Strategy Ten Years Ago - Marcelo Ferrarini, The Lego Group

Marcelo Ferrarini is a Brazilian in London working for The Lego Group as Senior Manager, Global Insights.  Recently, he published an article on LinkedIn that later made its way to WARC. And, now, you can hear it from his mouth right here. In this episode, Marcelo takes us through what he's learned from the marketing sciences and how what he's learned has changed how he goes about marketing.  You can find Marcelo here: https://twitter.com/immarcelinho ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 🔊 Other links: https://znap.link/sweathead