What Is 'Activist Advertisement?'

What is 'Activist Advertisement' and how can companies navigate their way through it in a digital economy? This is what Gavin McLoughlin asked Michael Cullen the Editor of Marketing.ie Taking Stock with on Apple Podcasts, Google Podcasts and Spotify.      Download, listen and subscribe on the Newstalk App.     You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.