David Sinclair on how product businesses can maximise their potential and the emergence of the CRO role

In today's episode of the Talent Hub Talk, we are delighted to be joined by David Sinclair, Founder of CROxCRM, who has a wealth of experience in the Salesforce ISV space, and is currently helping product businesses holistically maximise their potential. Through the episode, David provides insight into his early career and when he was first exposed to the ISV model, plus how he's seen other technology's ISV growth in comparison to that of Salesforce. We discuss the key to success of those who have scaled their businesses successfully on the AppExchange, how companies can understand their market opportunity and the different ways of assessing it. Having previously held Regional VP and Senior Director for ISV Sales roles at Salesforce, he provides insight on how Salesforce themselves use the platform, and tips on how you can get the most out of Salesforce yourselves. We look at how different companies use Salesforce, chat about how it can be used the most effectively, and where some companies are missing out by not using it to its full potential. We look at the CRO role, a title that he has previously held, how it's come about, and what the role and responsibilities entail. Finally, David explains how CROxCRM is helping companies on their product journeys, establishing ISVs, listing on the AppExchange, and helping existing organisations to scale and grow. You can connect with David on his Linkedin page.  We hope that you enjoy the episode!