Ep. 1: Maximize Your Prospect Data with a Two-Step RFI Process

In the debut episode of Talking Tactics, Day is joined by Jackie Vetrano, the Assistant Director of MBA Prospect Management & Marketing at Kenan-Flagler Business School at UNC. Jackie shares how the school implemented a clever two-step request-for-information form to get more data from prospects. This simple tactic had an extraordinary impact, tripling the data points for 60% of organic leads and amassing over 7,000 new data points for close to 3,000 potential students.