Ep. 21: Scaling Down Events For Big Yield Wins

When yield is the focus, personalization is key. But, just how personalized could an event be? John and his team at Waukesha County Technical College had an idea to create an event where — no matter where you were in the post-app funnel — you would leave the event as an enrolled student. Yes, that included transferring credit, accepting, advising, scheduling courses, and committing — all as part of one single event. They called it, Admission Accomplished, and that they did: 75% of the attendees left the event completely enrolled.