Ep. 7: Attracting Law Students on Reddit

Ali Abel, senior manager of marketing and communications at the University of Calgary’s Faculty of Law, saw a critical gap that needed to be filled: the online forum prospective law students had been using was moving to Reddit. She created an account for the law school and started answering questions and (softly) promoting events. With ramping up activity to 15 posts and 69 comments, 15% of the law school’s 130 incoming students in 2022 reported finding the school through Reddit.