Episode 15: Why I Don’t Use Social Media (and what I do instead)

Links:Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registrationIG: www.instagram.com/jenn_kleiberEducation Consultant Accelerator: https://www.jennkleiber.com/ECAShownotes:There are so many ways to market your business, and it can be easy to get overwhelmed by all of the options. Between social media, email marketing, word of mouth, cold calling, dropping by schools, events, conferences…literally it’s enough to stop you in your tracks - especially if you don’t “feel” like marketing is your expertise.This is the bottom line of why I didn’t continue with social media. I didn’t like it AND it was not targeting my ideal client - who is an administrator. Social media is great for direct to consumer business plans - where you are selling directly to the person on the other side of the screen. However, selling to a school or a school district is a very different system. Also, I served teachers. So my content was based on helping teachers - therefore, the audience I built on social media was…teachers! There are so many other options for marketing that give value and bring a better turn for my time and financial investment in marketing!