MBA812 Q&A Weekends: Do discounts or offers alienate past customers? [REBROADCAST]

Change is the nature of business. But when you make a change in pricing with a nice promotional discount, are you being unfair to the people who've already paid? That's the question one listener asked in this archived episode, and we decided to rebroadcast our answer. We discussed how to approach the issue of keeping early adopters happy, and what to do when complaints surface. Click play!