#17 Brand as Relationship
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX - Podcast autorstwa The Agile Brand
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The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach, it has become clearer that a one-off moment in time is not enough to cement brand loyalty. This takes us to the current stage in the evolution of brands: brand as relationship. Learn more about your ad choices. Visit megaphone.fm/adchoices
