#271: Driving Change to Have More Successful CX Programs with Judy Bloch, Medallia

The practice of Customer Experience is continually evolving, and practitioners need to adapt to these changes, incorporating new methods into existing programs while retaining valuable information over time. Today we’re going to talk about Customer Experience measurement, and the value of utilizing both new and existing measurements to better understand your customers. To help me discuss this topic, I’d like to welcome Judy Bloch, Principal CX Advisor, Medallia. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/    For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Learn more about your ad choices. Visit megaphone.fm/adchoices