#287: CDPs and the Organization of the Future with Heidi Bullock, CMO at Tealium

Today we’re going to talk about the role of customer data and CDPs in the organization of the future. Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world. To help me discuss this topic, I’d like to welcome Heidi Bullock, Chief Marketing Officer at Tealium. RESOURCES Tealium’s “The Organization of the Future” report: https://tealium.com/resource/whitepaper/organization-of-the-future-2022/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Learn more about your ad choices. Visit megaphone.fm/adchoices