#312: Storytelling and its role in the customer relationship, with Mark Nardone, Chief Marketing Officer at PAN Communications

Today we’re going to talk about the shifting agency-client landscape and how storytelling is still key in how brands reach their customers. To help me discuss this topic, I’d like to welcome Mark Nardone, Chief Marketing Officer at PAN Communications. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to https://www.basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode! Learn more about your ad choices. Visit megaphone.fm/adchoices