#317: Creating tomorrow’s digital customer experience with Adeline Ashley from Sitecore

Customers demand a more personalized experience across multiple channels and devices, yet brands can often struggle to deliver it at scale while ensuring they keep customer data secure. Today we’re going to talk about how to create and deliver tomorrow’s digital customer experience using first-party data, personalized experiences, and multichannel communications. To help me discuss this topic, I’d like to welcome Adeline Ashley, Director of Customer Engagement at Sitecore. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Go to basecamp.com/agile and try Basecamp for free. No credit card is required, and cancel anytime. Learn more about your ad choices. Visit megaphone.fm/adchoices