#355: Maximizing your DXP Investments with Sue Rivero, RDA

Every business needs a website that performs for their business, but beyond a good Content Management System and regular content updates, it takes a lot to maximize your return on investments in this critical marketing platform. In a special episode brought to you by RDA and Sitecore, we’re going to talk about getting the most value from your Digital Experience Platform, or DXP, investment.  To help me discuss this topic, I’d like to welcome Sue Rivero, Director of Consulting Services, RDA. RESOURCES Sitecore website https://www.sitecore.com RDA website https://www.rdacorp.com/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket. The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices