#399: What makes you different is what makes you, with Dharma Pachner, Contrast & Co.

I’m excited to bring you the first in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere. Today we’re going to talk about an interesting idea that Contrast & Co. applies to their branding: What makes you different is what makes you. We’re going to talk about what this means, and how brands that apply this idea create a memorable and valuable experience for their customers.  To help me discuss this topic, I’d like to welcome Dharma Pachner, Founder and Chief Creative Officer at Contrast & Co. RESOURCES Contrast & Co. website: https://www.contrastandco.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices