#401: B2B Customer Experience at Scale, with Tommi Marsans, Verizon Business Group

The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today. Today we’re going to talk about optimizing the B2B customer experience with AI, automation, cross-channel personalization, all while doing it at scale for the enterprise.  To help me discuss this topic, I am joined by Tommi Marsans, Marketing Technology Strategist at Verizon Business Group. RESOURCES Verizon Business Group: https://www.verizon.com/business/ Pega: https://www.pega.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices