#547: Aligning brand with business strategy with Lori Poer and Nigel Dennis

Welcome to a special episode of the show, brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. In today’s episode, we explore the fascinating intersection of branding and business strategy through the lens of a recent project between Blackbaud and The Office of Experience. We are joined by Lori Poer, Vice President, Global Brand and Corporate Marketing at Blackbaud, and Nigel Dennis, Group Creative Director at The Office of Experience. RESOURCES Blackbaud website: https://www.blackbaud.com   The Office of Experience website: https://www.officeofexperience.com   Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom   Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow   The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company