#582: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across

Just because Google’s deprecation of third-party cookies is indefinitely delayed, doesn’t mean that brands should throw their first-party data strategies out the window. Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach. To help me discuss this topic, I’d like to welcome Eric Wheeler, CEO & Founder, 33Across. Eric has over 30 years of experience building innovative, high-performance digital advertising companies. He co-founded and has been the Chief Executive Officer of 33Across since 2007. Prior to 33Across, Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. RESOURCES 33Across website: https://www.33across.com Access the latest 33Across Cookie Alternative Report here: https://www.33across.com/insights/report/advertising-report-q2-2024/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company