#600: AI Agents in Marketing with Raj Rikhy, Microsoft

Welcome to today’s episode where going to talk about AI agents as well as the intersection of artificial intelligence and marketing with Raj Rikhy, Principal Product Manager at Microsoft. We’ll explore the functionalities and strategic uses of AI agents and how marketers can leverage them to enhance their initiatives. About Raj Rikhy As a Principal Product Manager at Microsoft, I have over six years of experience in developing and delivering innovative products that utilize Generative AI technologies, including Language Models (LLMs), to enhance data science and engineering capabilities for Microsoft Fabric. My mission is to empower customers and partners with cutting-edge AI solutions that solve complex and high-impact problems across various domains and industries. I collaborate with engineering teams, data scientists, customers, and partners to identify customer needs and market opportunities, define product requirements and roadmaps, and manage the entire product life cycle, from conception to launch. Previously, I was a Principal Product Manager at Microsoft Project Bonsai, a cloud-based deep reinforcement learning platform for industrial control systems. I also have a strong background in Data Science and Deep Learning, having worked as a Group Technical Product Manager for the Global Chief Data Office at IBM, where I enabled the end-to-end user experience for Data Scientists and Data Engineers, and scaled the adoption of distributed deep learning frameworks and tools. RESOURCES Microsoft website: https://www.microsoft.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company