057 How to Leverage LinkedIn to Reach New Aligned Audiences with Carissa Begonia

Looking for new ways to reach clients who need your work? It might be time for a flashback to a platform you’ve definitely used before (but probably haven’t touched in a while)!    We’re sitting down with Carissa Begonia, who’s been leveraging LinkedIn as an entrepreneur to grow her business and help her clients do the same. I know what you’re thinking: “Talk about my small business? On LinkedIn? Is that going to work?” Carissa breaks down exactly what you’re missing out on if you’re not posting to this platform on the reg, how to refresh that stuffy old profile, and how to get back into posting!   Carissa Begonia (she/her) is a second-generation Filipina American daughter of immigrants. She is a business and leadership coach and founder of CONSCIOUSXCHANGE, an equity-focused coaching and consulting company with a mission to advance social, political, and economic equity of racialized communities by helping BIPOC leaders claim their seat at the table to create positive change from within or BIPOC entrepreneurs build their own tables and launch and scale their own businesses. Carissa is also a certified coach in Emotional Intelligence, is the former head of Diversity, Equity, and Inclusion (DEI) at Zappos, and is a DEI keynote speaker and consultant specializing in Asian American identity, leadership development, and healing.   In this episode you’ll learn : How to tell whether LinkedIn is a platform you should be leveraging as an entrepreneur What kinds of content to be posting on LinkedIn to connect with collaborators and clients How to renew and refresh your LinkedIn profile Common myths about LinkedIn How to start using the platform again, even if it’s been years How to bridge the gap between your old professional life and your new business What LinkedIn offers for small businesses that other platforms don’t What to expect when you post every single day on the platform   To connect more with Carissa :   Follow her on Instagram Connect with her on LinkedIn Visit the CONSCIOUSXCHANGE website