#102: How Much Should You Spend On Facebook Ads To Have A Successful Webinar?

We’re switching things up on The Art of Paid Traffic this week!

On today’s show, you’re going to hear an episode I recorded a little over a month ago with my good friend Amy Porterfield on her podcast, Online Market Marketing Made Easy.

As soon as you get into it, you’ll understand why I just had to share it with you here on AOPT.

During the show, Amy and I cover one of THE most common questions we both get (sometimes multiple times a day) by our students and podcast listeners...

How much should I spend on Facebook Ads if I want to have a successful webinar?

In the past, Amy and I have both always answered this question on a case-by-case basis.

Because the truth is, there’s a lot you have to factor in when you’re calculating an ad spend that will allow you to hit your specific revenue goals.

While we still don’t have one “right” answer to this question, Amy and I were able to put our heads together and come up with a formula that makes it a whole lot easier to determine a ballpark budget for your Facebook ads.

If you’re using webinars in your business,my hope is that you’ll find game-changing clarity in the content we cover today. This stuff is seriously actionable and I’m super pumped to share it with you.

On Today’s Episode, You’ll Learn:

• The specific formula you can use to determine an ideal budget for promoting your webinar with Facebook Ads
• A step-by-step process for predicting webinar revenue
• The funnel metrics you need to consider when determining what you should spend on Facebook Ads
• How to map out a gameplan strategy that minimizes your Cost Per Lead (CPL)
• The benchmark numbers Amy and I recommend shooting for when it comes to your CPL, webinar show-up rates and other must-know funnel metrics ...
• Ninja retargeting strategies to help you optimize your webinar registration rates
• Bonus tips on where and how you can promote your webinar to more people, without increasing your FB Advertising budget
• And a lot more...

And the awesomeness doesn’t stop there...

Amy and I put together a really cool bonus for today’s episode -- a Facebook ads calculator to help you determine your exact Facebook ads budget for your next webinar.

Click the image below to get access to the Webinar Facebook ads calculator