#160: How to Create a Simple Marketing Plan that Actually Works with Noah Kagan

On today’s episode, I’m chatting with my buddy Noah Kagan.

If you’d know who he is, you’re in for a treat...

Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe.

Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.

In this episode, we dive into a bunch of different topics, including...

• why Noah is no longer getting a $1 cost for email signups from his Facebook ads
• how he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)
• and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.

We also cover so much more in this episode.  Things like...

...comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience.

You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control.

This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today.

On the Show Today You’ll Learn:

• How to create a simple marketing plan for your business, while asking yourself “What is the activity you can double and what is the activity you can kill?”
• Why even though Noah is spending thousands on Facebook ads every month, he still feels like we should be spending most of our efforts elsewhere
• How Noah is currently finding success with marketing strategies that use urgency, and then other alternatives to paid ads like gift cards.
• What a Proactive Dashboard is and how it can be used to find new opportunities
• How Leading Indicator Goals can empower your team and grow your business
• What he’s doing on YouTube (for free!) to see significant bumps in views of older videos
• How he repurposes content and why he’s moving towards longer segments of his podcast to use as YouTube videos
• And more...

Coming up next week I’ll be bringing you a Facebook ads strategy from a listener of the podcast who’s using what he learns from the show to get incredible results for boutique fitness and yoga studios in the Houston, Texas area.

We’re going to break down two recent campaigns; one where he generated $15,000 in class sales on a Facebook ad spend of $50 and another that brought in over $58,000 on a spend of only $330 dollars.

Can’t wait to share that one with you…

FBA Live Announced for December 2017!

I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego.

FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.

As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.

So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made.

When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.

The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.

If you’re already one of my students, you’re going to get a big-time discount off the cost of the event.

Again, so that we can have the biggest impact on working with you, spots are going to be limited.

You can learn more and grab your spot at rickmulready.com/earlyinterest.

I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.