#163: Creating Your Ideal Facebook Ads Business from Scratch with Salome Schillack

I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called ShineAndSucceed.com. Salome lives down in Australia and she’s quickly created an awesome Facebook ads business for herself, while being one of the most positive and passionate people I know who’s trying to help female online business owners.

In this episode Salome talks about the ways she’s been able to grow her Facebook ads business, the mindset you need to have if you are going to do this too and what it’s like to move on from a client that’s draining you (even if you really want the income from that client)!

She also shares her strategy for getting clients when she was first starting out and you might be surprised to hear the number of free campaigns she had to run at first. Salome reveals the real reason why she’s doing what she’s doing, and we look at the “Ripple Effect” that this sort of work can have in the world.

On the Show Today You’ll Learn:

• Her first experience using Facebook ads to grow her own business (and why she initially thought 5x’ing her investment was a “terrible failure”)
• How she came to realize there’s a daily budget requirement needed for Facebook ads and that working with a client for one-month isn’t a long enough to really see results…
• The systems she put in place so she didn’t have to “re-invent the wheel” when going through the onboarding process
• Ways she’s using video, Instagram and more to optimize her clients’ Facebook ads, instead of just images
• How her pricing structure has evolved since starting her business
• Why she feels so strongly that Facebook ads need to be the cornerstone of a marketing campaign and the part of my Facebook Ads Manager course that has helped her the most

My next episode is a favorite of mine to date, as I talk with Tiffany Cavegn from KidsCookingSchool.org. She’s going to reveal how she, as a person brand new to Facebook ads, is using them to grow her business. You’re going to love her story!