#165: (Case Study) Cyber Monday Facebook Ads Success for a Local Fitness & Tennis Club

With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you. Jackie Ellis is one of my students and last year she got amazing results with Black Friday/Cyber Monday promotions for the local fitness and tennis club she works at.

In this episode, Jackie breaks down how she generated over $30,000 in revenue from a Facebook ad spend of just $600, the pre-sale technique she used, her targeting strategies and the offers she used.

Things worked out so well for Jackie last year that she’s running the promotion again this year! If you want to do the same, remember not to wait to set up your Black Friday/Cyber Monday campaigns, as Facebook approval times will take longer due to the increased volume of ads there will be on the platform.

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month!

On the Show Today You’ll Learn:

• The original goal of Jackie’s campaign last year and where she got the inspiration for it
• What challenges she faced with the Black Friday ads and what she did to overcome these
• The video strategy she used, why it worked so well last time and what she would do differently to make it even more effective next time
• How to determine how far to drill down when targeting, and ways your existing customers can help you in this process
• What else you should be looking at after determining your ideal customer
• How Jackie is building an audience to make her efforts this year even more successful

Coming up on the next episode I have something special that I haven’t tried before on the show. I’ll leave it at that, and you’ll have to tune in next time to see what it is – but I’m really excited to be bringing it to you!