#173: How to Ethically Use Subconscious Selling to Improve your Marketing and Increase Sales with Jim Fortin

For today’s show, we’re going deep and talking about how to ethically use subconscious selling to improve your marketing and increase your sales. Joining me to talk about this is my friend Jim Fortin.

Jim is an expert on this stuff and he has over 20 years experience in subconscious selling and high performance using neurolinguistics and behavioral science. Jim has created a powerful new selling technique, which he calls NeuroPersuasion®.

As you’ll hear, what Jim teaches can do things like shorten your selling cycles and significantly improve your sales performance very quickly. In this episode, we dive into how to use brain triggers and pattern interruptions in your ads, what it means to use metaphorical imagery in your marketing (and what this can do for you), ways to demonstrate your offer to differentiate yourself from others and a whole lot more.

We haven’t talked about a lot of these concepts on the podcast before, and this is an episode that you’re probably going to want to listen to multiple times (and take lots of notes!) to fully grasp the fascinating topics that Jim is talking about today.

On the Show Today You’ll Learn:

• How Jim not only wraps his knowledge of behavioral research around not only NLP, but conversational hypnosis
  

• Why just about everyone in sales and marketing is working “backwards”

• The amazing discovery about the brain and the decision-making process – how major corporations are using it in their advertising (and you can too)

• Why trying to be better than the competition is the wrong approach to take…

• Jim’s practical and tactical advice for marketers doing webinars

• How you can start entering the conversation your prospect is already having in his or her brain – and the immediate results you will see

• Tips for using language patterns and suggestions ethically and effectively