#175: Foundation of Successful Facebook Ads -- My Interview on Photogs Unite! Podcast

On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! This is a podcast that teaches the business side of the photography and helps professionals do what they do best – be behind the camera.

The host of the show is a guy by the name of Mike Lloyd, and the reason that I chose this specific conversation to share with you here is that it was really good (if I do say so myself!) and Mike is such a great interviewer.

We cover a lot of things that are considered foundational principles (conversions, objectives, re-targeting strategies and more), but they are essential for anyone wanting to be successful marketing a business on Facebook.

As I talk about often, a lot of this hinges on how well you really understand your target audience. It’s about having those conversations with your ideal customer, listening to what he or she says, and then using that information in your Facebook ads.

 This is another episode that can really benefit you, regardless of the industry you’re in. You also don’t need to have a business that operates only locally to gain value from what Mike and I talk about today.

On the Show Today You’ll Learn:

• The mindset you need to take when starting to run Facebook ads and how Mike approaches Facebook marketing for his business
  
• What you should (and shouldn’t) be doing when it comes to Facebook advertising on a limited budget
  
• Why to use the conversion objective instead of one for just traffic
  
• Ways to use free content to position yourself as an authority – and amplify you’re advertising
  
• The reasons that sending leads to your main website, instead of a dedicated sales page, might not be such a bad idea – despite what traditional marketing principles say!