#177: How to Win With the Updated Facebook Algorithm + FB Ads Q&A

On the show today I’m going to be answering questions that I’ve been getting recently (and I’ve been getting a lot of them)! I chose this group because I think the answers to these questions will really benefit a lot of you.

I’m going to be talking about things like my tips for using Facebook ads to grow a non-profit organization, why a lead campaign might not be getting traction and a whole lot more.

On the Show Today You’ll Learn:

• What the recent changes to Facebook’s algorithm for their newsfeed, what it means to your business – and why I think these changes will be good for marketers
  
  
• What you need to consider before making changes to ad an ad set while it’s running
  
  
• Why you shouldn’t be discounting the value of awareness and branding when targeting audiences
  
  
• How to proceed if you’re getting a high relevance score and positive feedback, along with high amounts of negative feedback…
  
  
• What to do if the ad manager doesn’t seem to be tracking conversions