#178: How to Use Google's Ad Offerings to Diversify Your Online Marketing with Mike Rhodes

Today I’m welcoming the owner of WebSavvy, Mike Rhodes, to The Art of Paid Traffic. WebSavvy provides services that drive performance on the channels that most directly impact digital ROI, such as Google AdWords.

We’ve talked about Google AdWords on the show before and awhile back I began asking around for the go-to person when it comes to this topic to bring on the podcast. Mike Rhodes is a name I kept hearing, and you’ll he’s the perfect person to share more about the massive opportunities with Google AdWords (that I know are being overlooked by a lot of people).

Mike gives some great tips on these opportunities and which businesses AdWords are for - and who maybe shouldn’t be spending money on them. He talks about the changes he’s seen in online advertising the past several years, the keys to remarketing, and he also takes us through how he would market a hypothetical business that I ask him about.

You’re going to hear Mike explain why when it comes to Google AdWords, you really don’t need to make it difficult but you do need to understand your limitations and know when it is the right time to get help from a team of experts.

On the Show Today You’ll Learn:

• How Mike got started in Google AdWords – and the two books that changed the way he thinks about business and money
• Why he doesn’t focus on Cost Per Click and what metric matters the most to him
• How to use Google to tell if people actually want what you’re selling and the many ways you can use AdWords in your marketing
• The importance of diversifying your advertising beyond just Facebook
• Why Mike feels so strongly that when it comes to advertising using Google, everything starts with tracking!
• What you absolutely need to be doing now if you’re an E-comm business
• The top questions to ask when interviewing agencies to work with