#184: How to Create & Validate Offers that Sell

On the show today I thought I’d talk to you about how to create and validate offers that sell. This is something that comes up a lot in discussions with my students, especially those in my Accelerator 12-month group coaching program. It’s one of my goals here on the podcast to share with you real-world examples that are happening, whether it’s in my listeners’ business, my students’ businesses, or in my own business. In this episode, I’ll be sharing with you how the offer of my new membership program, The ROI Club, came to light.

I have to mention that when I say offers, here I’m talking about paid offers and not free ones. You’ll hear that when it comes to paid offers, the very first place you need to start before doing anything is understanding the needs of your target audience. Once you know this, you can then create offers that will really serve them.

On the Show Today You’ll Learn:

• Ways that you can determine the needs and struggles of your target audience, even if you don’t have a large following right now
  
  

• How I determined what my audience is struggling with and used the feedback to create my membership program
  
  

• The “4 P’s” of an offer and how to work through them when coming up with your own product or service to sell
  
  

• Two helpful words to put into the promise of your offer – and why they should be there
  
  

• A big mistake that people are making when it comes to pricing
  
  

• How I validated my idea and determined my pricing strategy