#36: How to Use Facebook Video Ads to Create a Sales Funnel that Converts

Today's episode of the Art of Paid Traffic is a solo episode where I’m going to be talking about Facebook video ads.

I share what kind of results I’m seeing with them, what you should know about them, and some tips & tricks for getting great results with your video ads.

So in addition to 2015 being the year of retargeting on Facebook, it’s also about video.

When Facebook came out and reported their first quarter earnings, they said that there are 4 billion video views being served every day on Facebook right now.

That’s a whole lotta video.

And If you’ve been reading my articles or listening to other episodes of AOPT, you know there’s a shift going on right now with Facebook ads.
As advertisers, Facebook wants us adding value to its users and ideally, in the form of stories that we tell about our businesses.

Gone are the days of scammy offers that aren’t truly enriching people’s lives.

Knowing all of this information, Facebook video ads are a great way to add value to your target audience, engage them and grab their attention.

And, they're crushing it right now on Facebook.

I’m seeing video views as low as $0.01 and leads as low as $0.30.

So today I want to share with you how you can get in on the action and take advantage of video ads to grow your business.