#42: Anatomy of Killer Landing Pages with Unbounce's Oli Gardner

Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner.

Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns.

Oli is an expert in landing pages, conversion & optimization, design, and also things like copywriting, UI and branding.

In Today's Episode, You'll Learn:

• The elements every highly converting landing page should have.
• The heiarachy structure every marketer should go through when creating a landing page. Hint: this is a really important process most of us aren’t going through.
• Oli’s recommendation for how to properly optimize a landing page.
• He answers the question - if he could just give 3 copywriting tips for a great landing page, what would they be?
• Landing page designs that he’s liking (and not liking) these days.
• And a whole lot more...