#47: How to Increase Conversions Using Emotional Triggers with Talia Wolf

On today's episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user behavior to grow your business.

This whole episode comes down to really understanding your customers or your target customers better so that you can appeal to them on an emotional level with email writing, ad copy, landing pages - basically how you communicate with them to sell your products or services.

Talia and I discuss how you might look at solving your customer's emotional needs and then using these triggers to split test different points in your sales funnel based.

When it comes to paid traffic, we talk a lot about not focusing on the features of what your service or product can do but rather focus on the benefits for your customer.

As you'll hear today with Talia, she talks about taking it beyond benefits and addressing the emotional needs of your customer that your product or service can solve.

In Today's Episode You'll Learn

• The very first place someone should start with conversion and optimization
• The importance of creating a hypothesis for your ad campaign when you first start out
• How to use psychology for better conversions
• Email marketing tips and strategies for increasing conversions
• How someone might use this concept for their Facebook ads and other forms of paid traffic
• Why we should all be split testing and how long we should let a split test run before making any determination about it