#51: What's the Deal with Facebook Ads Pixels and Other Q&A

Today's episode of The Art of Paid Traffic is Part 1 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!

If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:

• What's up with Facebook ads pixels these days? I heard there was a new "upgraded" pixel?
• What are some big, overlooked or unknown “Gotchas” associated with running Facebook ads
• Explain why you don't reach the full # of people that your target audience suggests
• Can you explain how to use Business Manager? Who should be using it and what's the big deal about it?