Olestra: The Crappiest Flop of All with Kevin James Thornton | 38

After 30 years of development, Procter & Gamble rolled out a new, calorie-free oil substitute with the luxurious name, Olestra. This “miracle food” was supposed to revolutionize junk food and allow snackers to eat all the chips and crackers they could cram down their gullets without gaining any weight. Unfortunately for Procter & Gamble, Olestra did not help them meet their bottom line. Did customers have trouble swallowing this new and innovative product? Or did they just not like having "anal leakage"?! Kevin James Thornton (American Queer, This Ends in Paris) joins Misha to share his gut reactions on Olestra's fallout. Listen to The Big Flop on the Wondery App or wherever you get your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-big-flop/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.