Episode 165: How to Use Brand Imagery to Grow Your Business with Christina Jones

Your brand is so much more than just your logo marks and color palette. The imagery you use to represent your brand is a really important aspect of your business—it helps tell your story and sell your value. In this episode of The Brand Strategy Podcast, Christina Jones joins us to discuss how you can use brand imagery to elevate and grow your business. Christina Jones is a Florida-based lifestyle brand photographer. She helps female creatives and entrepreneurs create scroll-stopping lifestyle imagery so they can attract their target audience and build a brand and business of their dreams! When she’s not snapping photos, she’s cozy at home with her 8-year-old son Solomon and 3-year-old daughter Olivia or spending quality time with her husband of 10 years, Gary. She loves iced coffee, fashion magazines and could eat brunch at any time of the day! If Your Not Ready to Invest in a Photographer We understand that not every brand is ready to invest in brand photography—but that doesn’t mean you shouldn’t still take advantage of it. You can take the following steps to create your own brand imagery on a limited budget. * Use your cell phone to create your own imagery* Educate yourself in cell phone photography* Invest in a Preset Pack to create a cohesive look* Invest in a tripod* Look for great natural lighting for your imagery Planning for Your Brand Imagery It’s important to develop a plan prior to heading into your brand imagery photoshoot. Consider the following while planning: * Develop a mood board with brand colors and imagery inspiration.* Look for a photographer who matches your style (if you’re hiring). Catch the Show Notes Get to Know Christina (3:16) How Christina Works with Clients (6:53) Using Your Brand Imagery to Elevate Your Online Presence (10:48) If Your Not Ready to Invest in a Photographer (16:51) Encouragement for Brand Imagery (24:44) RESOURCES MENTIONED christinajonesphoto.com Preset Shop: christinajonesphoto.com/presets facebook.com/christinajonesphotography Facebook Group: facebook.com/groups/thebrandedit colorjoystock.com instagram.com/colorjoystock facebook.com/colorjoystock Sign up for 10 free monthly stock images Grab Christina’s free shot list template FOLLOW ALONG