Episode 193: Using Online Summits to Grow Your Business with Krista Miller

With education being a major component of marketing our small businesses, you’ve likely considered hosting a virtual summit. With the year at home that 2020 brought us, so many businesses found success in hosting virtual summits, especially if they went through Krista Miller’s Summit in a Box Program! In this episode, Krista is joining me to share why you should host a virtual summit, mistakes you should avoid, and how to get started in putting together your first virtual summit! At Summit In A Box, Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved. Why You Should Consider a Virtual Summit as a Service Based Business Over the last year and a half, you’ve likely registered for free or paid virtual summits—as they took of during 2020 when we were all forced to stay home. As an attendee, you were exposed to tons of valuable content, but have you considered what the host created this summit for? Here are a few benefits of creating and hosting a virtual summit: * Create a funnel for your business* Build relationships with potential speakers* Expand your reach through guest experts* Build a know, like, & trust factor* Email list growth* All Access Pass sales* Lead people to your services Do any of those benefits feel special to you? Most Common Mistake Service Providers Make with Online Summits Now if you’re thinking about hosting your own virtual summit, there are a couple of mistakes you’ll want to avoid. The first mistake is not niching down the audience for the summit. If you’re not catering the talks specifically for one audience, you may lose them before they ever purchase, or even during the summit to irrelevant content. The second mistake is having a vague audience that you’ve not truly validated or clarified in your summit plans. Steps to Take to Niche Down 1. Think through your audience and past clients or who you want to be working with – what do they have in common? 2. Figure out a topic for the summit that will attract those people. 3. Get on calls with these people 6 Step Road Map for Putting Together a Virtual Summit Hosting a summit can be overwhelming if you’ve never done it before, but Krista has made a simple 6 step roadmap to help you get started. Not only does she walk you through set up, but she shares how you can succeed with your signups and conversions. Now in our industry, the Standard Conversion Rates for All Access Passes are 3-5%, but with Krista’s 6 Step Road Map, her students are consistently seeing conversion rates of 15%. Grab the 6 Step Road Map here >> Catch the Show Notes Get to Know Krista (1:57) Focus on Other People First When It Comes to Your Event (4:00) Why You Should Consider a Virtual Summit as a Service Based Business (5:46) Krista’s Experience with Summits (10:37) Most Common Mistake Service Providers make with Online Summits (14:32)