Episode 215: Using a Quiz Funnel to Generate Highly Qualified Leads with Jessmyn Solana

We’ve all seen the fun quizzes online that help define something about your personality or business, but have you considered creating one as a lead magnet in your business? In today’s episode, Jessmyn Solana from Interact joins us to share exactly how you can use a quiz to generate highly qualified leads into your business! Listen in as she shares what makes a quiz a unique lead magnet, how to get started in using quizzes as a marketing tool, and what you need to consider before you dive into creating a quiz! Jessmyn Solana is the Digital Marketing Manager at Interact Quiz Builder and host of Interact’s Creator Stories Podcast. Jessmyn is the strategic mind behind Interact’s flyover content, which helps entrepreneurs build their quizzes and stay connected to the brand. She is dedicated to telling the entrepreneur journey through the Creator Stories Podcast in hopes to give others a sense of belonging and community. Interact is the easiest way to convert curious people into loyal customers and happy clients by using a lead generating quiz. If you’re ready to try out Interact and build a quiz that will generate real leads and inquiries in your business, head to the link below and use code BSP25 for 25% off any Interact plan! TRY INTERACT Are Quizzes the Right Lead Magnet for You? As a business owner, you’re likely familiar with using lead magnets to generate leads and potential inquiries in your business, but how do you know if a quiz is the right option for you. When it comes to using quizzes as a lead magnet in your business, you’re immediately posing a question to your audience that prompts curiosity and intrigue. That guides them to following through with completing the quiz to get the answer. This curiosity is what sets quizzes apart from other lead magnets such as a free download. With free downloads or opt-ins, you’re providing a free resource, but you may not be able to create the intrigue that converts like with a quiz. Implementing Quizzes as a Marketing Tool Before you decide to use a quiz as a marketing tool in your business, it’s important to know what your goals are and what you want to accomplish in your business with a quiz. Once you know what you want out of it, then another important question to ask yourself is why should someone take your quiz—this shows the value you can provide for them. Creating the Right Quiz for Your Business While creating a quiz within interact’s platform doesn’t take very long, the thing that holds people up in creating a quiz is the planning, strategy, and build out of the concept. You need to consider what your quiz will answer, the actual answers, the questions that will guide the user, and the actions you want your answers to promote. While this may take a bit of planning, Interact does offer templates to help you get started in creating the right quiz buildout for your idea! Interact is the easiest way to convert curious people into loyal customers and happy clients by using a lead generating quiz. If you’re ready to try out Interact and build a quiz that will generate real leads and inquiries in your business, head to the link below and use code BSP25 for 25% off any Interact plan!